Creative That Connects. Strategy That Moves. Brands People Remember.
I’m Christina Van Dyke — an Executive Creative Director obsessed with building brands that feel as good as they perform. My sweet spot is where strategy sparks emotion, and storytelling becomes a growth engine. I’ve led teams that have turned blank pages into national campaigns, brought new products from sketchbook to shelf, and shaped brands people root for across food, wellness, and lifestyle.
I bring the full stack: vision, taste, empathy, and execution. My favorite brands? The human ones. Imperfect, honest, and alive.
Building Brands That Matter
Vision-Led.
Audience-Centered.
Crafted with Care.
Looking good is easy. Being remembered is the hard part. I build bold, emotionally intelligent brands that connect and convert from disruptive startups to evolved legacy names.
Every creative decision is rooted in consumer insight, cultural signals, and business truth. Not just taste, but traction because great creative doesn’t just wear the brand, it is the brand.
What Drives My Work:
✔︎ Brands that pulse with life: imperfect, human, and true
✔︎ Teams led with empathy, clarity, and conviction
✔︎ Ideas that stick in the mind and move the market
✔︎ Design that stirs desire and delivers results
What I Do (+ Do Well)
I build brands that show up with purpose and stick around with meaning. The ones that don’t just catch attention, but hold it long after the campaign ends. I craft stories that move people, visual identities that command their space, and campaigns that hit both heart and the bottom line.
Core Expertise:
Brand Strategy & Architecture: Positioning rooted in human truth, not jargon
Creative & Art Direction: Big vision, hands-on execution, teams that thrive
Storytelling & Content: Flexible narratives that build emotional equity
Packaging & Product Design: Obsession with touchpoints people actually hold
Growth Creative & Campaigns: Scalable, performance-driven creative that cares