Executive Creative
Big Little Bar
Jun 2022 - Present

Co-developed the brand strategy and creative vision for a functional nutrition startup, successfully launching a disruptive D2C product in a competitive CPG market. Built and led a high-performing creative team, overseeing copywriting, design, photography, and web development to craft a compelling and cohesive brand identity. Co-led the development and execution of the go-to-market strategy, positioning the brand for rapid consumer adoption and market differentiation. Drove cross-functional collaboration with Product, Operations, and Customer Experience teams to deliver a seamless digital-first brand experience, optimizing engagement, conversion, and retention. Directed creative for performance-driven growth marketing, ensuring brand storytelling translated into scalable revenue impact.

Senior Director, Creative
Purple Carrot
Sep 2019 - Aug 2022 · 3 yrs

Led a full-scale visual brand transformation, elevating Purple Carrot’s market presence and driving revenue past $100MM. Directed and mentored a high-performing creative team, optimizing branding, campaign strategy, and visual storytelling across all marketing channels.

Led creative for product launches, directly contributing to:

• 98% YoY growth ($89MM in 2020) through performance-driven brand creative.

• 11% YoY growth ($100MM+ in 2021) via omnichannel brand storytelling and targeted marketing.

• Redesigned creative operations, cutting production timelines by 40% while increasing creative output and efficiency.

Creative Director
Champ Internet Solutions
2011 - 2019 · 8 yrs

Led creative strategy for a diverse portfolio of 100+ brands, spanning CPG, SaaS, lifestyle, and hospitality, driving brand growth and market impact. Built and scaled a high-performing in-house creative team, establishing best practices in brand storytelling, content strategy, and digital marketing. Developed and executed GTM strategies, driving measurable increases in brand engagement and conversion rates across multiple industries. Revamped creative operations, increasing team efficiency and boosting agency output by 30% through optimized workflows and streamlined execution.

Art Director
Strategic Communications | Boston Publishing Co.
2008 - 2011 · 3 yrs

Led creative direction for a portfolio of independent books and magazines, overseeing all aspects of strategic planning, design development, and press production. Managed and mentored a multidisciplinary team of editorial staff, photo editors, and designers, ensuring the delivery of high-quality, visually compelling publications. Streamlined production workflows, optimizing processes to meet tight press deadlines while upholding design excellence and editorial integrity. Enhanced brand positioning by developing cohesive visual identities that strengthened audience engagement and market impact.

Senior Graphic Designer & Creative Services Manager
Brown Brothers Harriman & Co.
2003 - 2008 · 5 yrs

Partnered with the Global Marketing Team and Creative Director to develop and execute brand-aligned creative strategies, supporting high-value financial service offerings. Oversaw the production of 2,500+ marketing deliverables annually, ensuring brand consistency and visual storytelling cohesion across multiple business lines. Led a team of U.S. and international designers, optimizing creative workflows and reducing turnaround times without compromising quality. Directed concept-to-completion creative development for product launches, presentations, and digital assets, contributing to business growth and client acquisition.

Graphic Designer
Moskow Linn Architects
2001 - 2003 · 2 yrs

Collaborated directly with firm leadership to design strategic environmental graphics that enhanced corporate and commercial spaces. Developed and executed branding solutions, including corporate identities and marketing collateral, elevating client brand positioning. Created visually compelling pitch decks that effectively communicated architectural vision and design concepts to potential clients and investors.

Graphic Designer
VA Linux
2000 - 2001 · 1 yr

Designed award-winning creative for Open Magazine, shaping the publication’s visual identity and reader experience. Partnered with the Creative Director to establish a comprehensive suite of publication layouts for both print and digital distribution. Developed brand guidelines for omnichannel marketing, ensuring consistency across print, web, and digital platforms. Managed multiple high-priority projects, balancing design innovation with on-time and on-budget execution.