No Boring Brands.
No Empty Promises.
Just Damn Good Creative.
Strategy, Storytelling & Design That Actually Mean Something
I’m Christina Van Dyke — a creative leader who brings brands to life with smart strategy, compelling stories, and bold design. I’ve built and led teams, shaped narratives, and helped brands find their voice in a noisy world. I believe in work that matters—creative that doesn’t just look good but connects, converts, and builds loyalty.
Let’s create something worth talking about!
Building Brands That Matter
Smart Creative. Sharp Strategy.
Anyone can make something look good. I make things mean something. I’ve spent my career leading creative teams, shaping narratives, and transforming brands into category leaders.
Whether launching a disruptive startup or refreshing a legacy brand, my work blends sharp strategy with creative instinct, backed by data and consumer insights.
Every decision is intentional—rooted in understanding audience behavior, market trends, and the creative impact that drives real results.
What Drives My Work:
✔ Make brands human—relatable, bold, and built for connection
✔ Lead teams with vision, heart, and a bias for action
✔ Create work that’s not just smart—it makes people feel something
From CPG to wellness, lifestyle, and home, I help brands cut through the clutter and stand for something real. Let’s make your brand unforgettable.
What I Do (And Do Well)
I help brands tell better stories, build stronger identities, and create experiences that people actually want to engage with. Whether you need a fresh brand perspective or a creative leader who can execute with precision, I bring clarity, instinct, and a sharp creative eye to every project.
What I Bring to the Table:
Brand Strategy – Defining who you are and why people should care
Creative Direction – Leading teams and projects that make an impact
Storytelling & Content – Words and visuals that connect and convert
Design Leadership – Aesthetics with intention and strategy baked in
Shelf Presence & Consumer Experience – Work that turns passive shoppers into brand loyalists
Growth Marketing Creative – Performance-driven storytelling that scales